Viawear to Launch Fashion-Oriented 'Tyia' Wearable Aimed at Women

- June 25, 2014

shown off @ ces first time year, viawear's tyia wearable device aims bridge gap between technology , fashion, apple watch. designed women, tyia bracelet focuses on delivering customizable notifications let users keep tabs on messages, email, , social media accounts when iphones buried in purses , pockets.

according tyia's creators, company's goal bracelet follow apple's own lead , design "absolutely gorgeous inside out" focusing on high-fashion jewelry aspect of device.

though includes healthkit-compatible accelerometer measures metrics steps taken, tyia's true focus on delivering notifications. includes both vibration engine , rgb led, both of highly customizable allow users create one-of-a-kind notifications every app , situation.

the bracelet available gold or rhodium plating , inset semi-precious stone made of quartz, topaz, or gemstone. in first available versions, quartz stone fused 0.4mm sheet of mother-of-pearl, serves light diffuser built-in led. internally, tyia has 6-axis accelerometer , promises 3-day battery life. comes magnetic charger snaps right bracelet make charging painless experience.

tyia's notifications can created both custom colors , custom vibration strengths , patterns in accompanying app, , variable vibration strength 1 of features viawear feels sets bracelet apart competition. different vibration strengths , patterns, email might cause bracelet buzz twice, while emergency call potentially set buzz stronger longer period of time let users know it's urgent.

there's option create notifications based on keywords, unique feature tyia boasts. example, users can set hashtag #important or #emergency, , tweet or message includes hashtag set off special notification might flash red , white , vibrate strongly.

because it's designed serve wearable that's both fashionable , functional, tyia includes interchangeable straps. though there leather straps included version available pre-order, viawear plans sell range of different straps in multiple colors , materials. 1 band, example, feature marsala, wine-hued pantone color of year, while constructed of vegan material.

company plans develop open api allow third-party apps take advantage of fitness tracking capabilities, , collaborate various designers custom tyia designs. walter chefitz, company's chief creative officer, has worked create special diamond-encrusted tyia green leather band, sell on walt adler jewelry site. in addition collaborating jewelery designers, tyia hopes use platform other fashion companies develop smart jewelry in future.

tyia available pre-order from viawear website @ prices starting @ $239. begin shipping out buyers in spring of 2015, when company plans begin rolling out retail stores.

article link: viawear launch fashion-oriented 'tyia' wearable aimed @ women