TAG Heuer to Combine Swiss Watch Expertise With Technology in 'Different Craftsmanship'

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lvmh luxury watch chief , tag heuer interim head jean-claude biver spoke bloomberg, revealing details company's upcoming smartwatch product. biver notable critic of apple watch, saying apple's wearable effort looked designed "a student in first trimester," although appears have shifted perspective more recently.

in week's bloomberg interview, biver recognizes technological shortcomings of swiss watch industry, lacks communications , hardware background produce smartwatch. instead, tag heuer develop smartwatch using "different craftsmanship" merges mechanical know-how of swiss watch makers technology expertise of silicon valley.

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for smartwatch, "we can't produce engine, chips, applications, hardware -- nobody can produce in switzerland," biver said. "the hardware , software come silicon valley. watch case, dial, design, idea, crown, part of watch will, of course, swiss."

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biver earlier confirmed tag heuer looking work technology companies on smartwatch device , told bloomberg in latest interview company reveal these partnerships in next 6 weeks. google , intel among companies rumored collaborating luxury watch maker.

besides typical smartwatch functions of gps location tracking, step counting, , smartphone integration, tag heuer may differentiate product offering exclusive apps promote brand , partnerships such sports teams sponsors.

though may creating competing product, biver told bloomberg plans buy apple watch when launches.

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"it's fantastic product, incredible achievement," said. "i'm not living in tradition , culture , past, want connected future. apple watch connects me future. watch connects me history, eternity."

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apple expected launch apple watch march. wearable band available in variety of configurations designed the average user, the sports enthusiast, , the luxury customer looking high-end smartwatch.

article link: tag heuer combine swiss watch expertise technology in 'different craftsmanship'

 

i don't know why these swiss watch companies care developing smart watches. don't need too. product produce different.

 

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