Resolved iTunes Prices: "$19.99 BUY" vs "$19.99"


i've been adding shows , movies wish list , today noticed of prices have word "buy" behind it, , don't. why this?

speculation ones buy on sale, don't know sure. if case, there way see original price determine how saving?

[​img]
 

from screenshot, buy single films , don't collections of 2 or more. large sample might disprove or support observation.
 


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