U2's Bono on Collaborating With Apple: 'They Let Us Into the Labs'

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launch of iphone 6 , 6 plus, apple announced partnership u2 saw band's latest album distributed itunes users free. in interviews following launch of album, u2's manager suggested apple , u2 had formed "long-term" relationship see them collaborating on additional projects, , u2 frontman bono has shed bit more light on partnership.

@ web summit in dublin venturebeat attended, bono told audience apple "let labs," suggesting band's been able work apple on unreleased products , services. bono went on share story interaction steve jobs hints @ u2 , apple might doing.

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image via chris o'brien of venturebeat​
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over course of last few years, apple has been facing declining music downloads, has led company launch itunes radio , purchase streaming music service beats music. there rumors suggesting apple planning both dramatic overhaul of itunes , rebranding of beats music, possibly merging 2 1 all-inclusive service, , it's possible u2 offering advice on new itunes features.

apple has been aiming artists more involved in music distribution process. in a recent interview, apple employees , beats co-founders dr. dre , jimmy iovine said apple's goal bring people create art distribute it, has been evidenced in company's recent endeavors u2.

in addition comments on band might working on apple, bono told audience u2 "wanted work creative people @ apple, , jony ive guy he'd "like in band with. he'd bigger edge." commented on negative reaction "songs of innocence" album garnered users, apologized in october, saying "we got lot of people weren't interested in u2 mad @ u2. call improvement in relationship."

article link: u2's bono on collaborating apple: 'they let labs'
 

hopefully bono's secret sauce has resulted in u2's latest turd albums didn't infect in lab.
 


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