Apple's Eddy Cue Shows Off Apple Pay at Panera Bread, Bloomingdale's, and Disney Store in News Segment

earlier tonight, ktla 5's the tech report aired segment (via appleinsider) centering around apple pay, featured apple's svp of internet software , services eddy cue using mobile payments solution around santa monica. segment, can viewed here, followed cue , reporter rich demuro apple executive utilized iphone 6 plus , apple pay purchase meal @ panera bread, sunglasses @ bloomingdale's, , merchandise disney store.

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for meal @ panera bread, cue shown utilizing apple pay inside of restaurant's official app pre-order food , securely. @ bloomingdale's, cue shown using apple pay , iphone @ payment terminal purchase sunglasses, required sign for. however, cue not required sign 2 dolls purchased @ disney store apple pay. cue notes users required sign more expensive purchases made apple pay in-store.

pair visit apple store discuss apple pay on company's new line of ipads. while users can't make in-store purchases ipad, cue points out users can still make in-app purchases apple pay , touch id on tablet.

cue spoke on security of apple pay , how tokenization helps keeps credit card numbers away malicious users:

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you've seen these hacks happening in systems thousands of credit cards getting exposed, , have try protect number. well, apple pay, number that's being given terminal one-time number that's created transaction.

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report the new york times on weekend shed light on apple pay's successes, noting service doubled mobile wallet transactions @ walgreens , accounted 50% of tap-to-pay purchases @ mcdonalds. whole foods shared earlier month processed 150,000 apple pay transactions between october 20 , november 6, , service has increased consumer interest in mobile payment area in general. apple has 36 retail partners accept apple pay in stores service available @ more 200,000 retail locations.

article link: apple's eddy cue shows off apple pay @ panera bread, bloomingdale's, , disney store in news segment

 

i hope takes off big , becomes mainstream. it's easy use , enjoy spending digital cash.










, aapl....

 

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